About

Tourist Development Council

Central Florida's Polk County Tourist Development Council primary objective is to increase overnight stays in Polk County accommodations and enhance the county’s economic climate.

The Polk County Tourist Development Council (TDC) is comprised of nine members, from Polk County’s tourism and hospitality industry, that report to the Polk County Board of County Commissioners. The TDC is the governing body that oversees the collection, marketing, management, capital investment and distribution of Polk County’s tourist development tax, which is assessed on the rental of short term (six months or less) accommodations in Polk County. The TDC, per Florida Statutes, is charged with certain duties in regard to oversight of the expenditure of the funds and is responsible for insuring that the tax proceeds are spent appropriately. The Polk County TDC was established 1986 to administer funds collected from a resort tax (initially 2%).

TDC Board

Tourist Development Council (TDC) Board members must derive a portion of their income, or be employed in a business that deals directly with tourists, has an extensive knowledge of or background in the marketing and/or sales of tourism goods or services. Examples of such businesses would include attractions, restaurants, museums, hospitality education and other businesses, which cater to tourists.

TDC Meetings are generally held on the 4th Thursday, every other month. DATES

TDC Nominating Committee

Tourist Development Council (TDC) Nominating Committee will meet anytime there is a vacancy or appointment to be made to the TDC board (normally once a year).

Tourist Development Council Members

TDC Member Category Special Committees
Melony Bell, Chairman County Commissioner
Edie Yates Municipality Sports & Special Events
Becky Helms Tourism Industry Ron Myers, Committee Chair
Desiree Chasse Accommodations
Brad Dantzler Municipality Marketing Committee
Shemil Bailey Accommodations Jackie Johnson, Committee Chair
John Loute Accommodations
Jackie Johnson Tourism Industry Nominating Committee
Ron Myers Tourism Industry Melony Bell, Committee Chair

TDC Sports & Special Events Committee

Tourist Development Council (TDC) Sports & Special Events Committee meets six times per year, or as needed, to advise and assist staff with marketing, recruiting and hosting sports and special events. The committee will make recommendations as to the sponsorship of special events.

TDC Marketing Committee

Tourist Development Council (TDC) Marketing Committee meets six times per year, or as needed, to advise and assist staff in developing the marketing plan, identify and analyze potential target markets, marketing strategies and tactics.

TDC Arts & Culture Committee

Tourist Development Council (TDC) Arts and Culture Committee meets six times per year, or as needed, to advise and assist staff with arts and culture marketing strategies. This committee will also make recommendations as to the sponsorship of special events that are related to arts and culture.

Polk County Tourism & Sports Marketing Meeting Dates

Revised October 30, 2015

All meetings are held at Polk County Tourism & Sports Marketing Headquarters, 2701 Lake Myrtle Park Road, Auburndale, FL 33823.

TDC SPORTS & SPECIAL EVENTS COMMITTEE

Committee Members

Meetings are held on the 3rd Thursday every other month at 9:00 a.m.
November 19, 2015
January 28, 2016 not on 3rd Thursday
March 17, 2016
May 18, 2016 not on 3rd Thursday
August 18, 2016 previously July 21
September 22, 2016 not on 3rd Thursday
November 17, 2016

OTHER COMMITTEES

Tourist Development Council
Marketing Committee
Arts, Culture & Heritage Committee

All meetings are open to the public.

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