Who We Are and What We Do

Polk County Sports Marketing (PCSM) is an initiative of the Central Florida Development Council of Polk County, which is a branch of the Polk County Board of County Commissioners. Central Florida Sports Marketing's primary objective is to increase overnight stays in Polk County accommodations and enhance the county's economic climate. Simply put, we "put heads in beds and make cash registers ring" in Polk County.

The organization began in 1992 under the Central Florida Development Council. Since that time sports in Polk County has been big business. Over the past 12 years, through the efforts of the staff of Central Florida Sports Marketing, more than $700 million has been pumped into the Polk County economy, largely to hotels and restaurants.

It is the mission of Central Florida Sports Marketing to promote tourism and economic development through sports.
Polk County Sports Marketing focuses on developing new events, recruiting sports activities, assisting existing sports events and marketing recreation and leisure activities.

PCSM is the only organization in the state to earn both the Sports Organization of the Year award from the Governor's Council on Physical Fitness and the Florida Sports Foundation's Sports Commission of the Year Award. PCSM has also been recognized as the Sports Organization of the Year by both the Independent Softball Association and Youth Basketball of America.

Learn more about the PCSM Radio and TV shows.

Discover all there is to do in Central Florida while on your Central Florida vacation. Make your first stop at the official Visitor Information Center, Polk Outpost 27,  located on Highway 27, 1/2 mile south of I-4, Exit 55. Request a Central Florida Vacation Planner by calling 1-800-828-7655.